I find light beer in all its many forms nearly undrinkable unless I'm already good and hammered. That includes non-light lights like Corona and Rolling Rock, which are just awful. The worst beer I've ever tasted period was Keystone Light ("no bitter beer face!") which packs horrible undercurrents of banana, for no reason I can fathom.
But to your question, there's some built-in portion control with beer (and wine), where mixed drinks have at times snuck up on me, rendering me quite a bit drunker than I'd intended to get or was appropriate for the setting. And that was very, very uncool.
There's also built-in portion control with straight liquor, though.
Both my wife and her mother drink Michelob Ultra whenever they drink socially. Both have been trying to eat and live healthier (both have lost more than 50 lbs. so far), and so when they do drink, they want less buck for the bang. I don't know how liquor compares, but my wife tries to stay away from that and stick to beer; adding her own social pressure, I guess.
Isn't "less buck for the bang" the same as "more bang for the buck"?