Yes, I did. It's something I use an example of clever design elements when I explain the value of a good visual identity. They also have good color coding for their various services.
Landor designed the current FedEx system - I'm sure they paid a pretty penny for that arrow.
Well, I just read the article and stand corrected. It wasn't Landor after all. It remains, however, one of the best identity systems out there.
Yes, but my (artist) father had to point it out. Many artists point this out as evidence of their superior visual accuity. My theory is that artists just don't own up to the fact that they heard about it from someone else.
I don't know about artists, but branding people mostly claim to have seen it on their own. (I did, really!) I think it's because we tend to go over a logo or typographical treatment with a fine-tooth comb, looking for weaknesses or design subtleties. If there's a message in there, we try to tease it out. If there isn't, we'll find one and jam it in.
By the way, have a look at B-D's logo, and tell me if it isn't a little man running from an explosion.
It's the mole man from inside the earth stepping up to eat the sun. Duh.
