Like "liberal" or "hipster". "Hoagerie" is an awesome word, btw.
I refer to myself as a "yuppie." I do mean it as a term of derision, but I can't very well deny it. Anytime I go somewhere in hipsterville and I'm the only one wearing Levi's jeans and a North Face shirt, oy, there's no arguing with that.
I wear Gap and Banana Republic, and I don't wear it ironically. I wear it earnestly, but the earnestness itself is ironic. Metahipster yuppie.
I, myself, am bourgeois. Not yuppie. I'm materialistic, but I don't give a rat's ass about brand names or gadgets. So there.
I went to a show swarming with hipsters this weekend and worried I would look like a yuppie. Anthony reassured me that with my beard, I actually look more like a liberal.
Not directly on-topic, but I remember reading an article some place one time or other about how in polls in the U.S., even people making high six-figure salaries and above consider themselves "middle class"; almost no-one is willing to self-describe as "rich".
I remeber sitting in a bar in SoHo, drinking absinthe, smoking a cuban cigar, and watching bloomsburg tv to see how my holdings had done, while decrying yuppies to the client that was paying 1500 euros a day for me to be there. But I've never driven up the price of hoagies.